Friday, September 5, 2014

What Mobile’s Got to Do with Your Business

With the rise of online marketing, business owners now have larger marketing platforms to promote their brands and build the presence they need. With the emergence of online marketing, the latest technologies have produced an offshoot of online marketing through mobile phones.

Today, mobile phones are a necessity to most people. Just as the Internet did, mobile technology has made information and communication more convenient and portable. Convenience is just one of the many perks of mobile tech, but what exactly should you consider when exploiting this channel?

Keep Your Design Simple Yet Efficient

Mobile marketing gives users the option to access business websites through mobile-sized apps and sites. With mobile marketing, accessing your website will be faster for your customers. But the true challenge is in making your mobile site pleasing and appealing. Keeping the design easy and not too harsh on the eyes will make customers more interested.

Another thing to consider is that the navigating scheme of your site should be easy and user-friendly. People want to get the information they need as fast as possible. If they get confused on moving around your site, they will likely lose their interest in your site. Keep in mind that the first three seconds are crucial in keeping the attention of your possible customers.

Have a Responsive and Engaging Layout

Aside from the design and navigation scheme of your site, you should also make the design responsive to the actions of the customers. Adding subtle stylish animations your website won’t hurt. A responsive design would make your customers more interested to view your site and know more about your business. Give them a chance to have a little fun while they are visiting your site. However, be careful not to add too many flashy movements and animation to the point of making them disoriented in viewing your site.

Wednesday, August 20, 2014

Creating the Perfect Web Design

Online marketing has created new doors and platforms for all business owners to optimize their presence and promote their brands. Through the technology available to us, marketing and advertisement are now not limited to the common forms of media such as print, radio and television advertisements. Today, handling a business often requires you to own a website and social media page or profile, but owning one does not guarantee that you’ll gain more leads and online traffic. You first must entice their attention with effective web design.

Keep Everything Simple and Clean

The rule of thumb in effective web design is this: don’t make your users think. Don’t think that being simple will make your website unenticing to people; in fact, it’s the opposite. People who will view your website will lose their interest if they get confused because of how your web design looks.

Having an intuitive and a visually pleasing layout is the ideal website design. What people want is to easily access the information they need. If they are having a hard time navigating your website, chances are, people won’t stay around your website longer.

Play with Colors

Use the proper colors appropriate for the characteristics and niche of your business. Don’t just put different colors on your web pallet. Go easy on the eyes. Just as we said above, keep the design neat and simple.

Colors have various meanings that you can use depending on the message your website wants to convey. For example, the color red gives the impression of power and passion; using too much red can have an overwhelming effect on your design. On the other hand, green is used for balancing and harmonizing the design, and is appropriate to show themes of wealth, renewal and nature. Lastly, blue evokes a feeling of relaxation and calmness. Use this to show a more soothing appeal and mood in your web design.

Friday, July 25, 2014

Local Solutions and Strategies Employing Smart Information Management

The demand for online presence has been keeping a steady forward momentum. Brands vying for customer attention no longer invest extravagant amounts of money in traditional marketing strategies. Any approach that differs and tries to go against the rush of digital marketing typically proves to be ineffective and unprofitable. Why invest in campaign materials that have a very limited usable lifespan, like leaflets, tarpaulin, and billboards, when you have the power to remain ever-present through digtal media and information management? Apart from that, you gain a number of advantages over your competitors by penetrating communication channels that used to be inaccessible for your brand’s marketing.

The online world offers an unlimited number of possibilities. Unlike its traditional counterparts, digital marketing provides enterprises with the capacity to remodel and repackage their brands and still hit their desired markets. Sales representatives no longer discuss selling propositions with a limited number of people through exhaustible means and marketing models. Lead attraction is now dictated by how much information you can provide about your enterprise online. The battle is now fought via competent content that channels prospective clients from online platforms right to your email and telephone.

However, any approach that can catapult your business to the top through online presence optimization could backfire on your brand’s reputation. The efficacy of generated content for your brand can be ruined by a single negative review. You could designate tasks to outsourcing enterprises to diligently watch over your back in the online world, but what is inevitable remains inevitable. What started as a small hot button may end up as a wildfire of misery and ruin for your brand. 

That’s exactly the reason why online reputation management is necessary for your business. Even with damaging reviews, you are secured with smart strategies that can thwart eventual problems. So give yourself a moment to relax while Local Business Solutions sets up reputation marketing customized just for you.

Friday, July 18, 2014

How to be a Reputation Marketing Expert with Content Marketing

Businesses and organizations are taking the internet marketplace by storm. Most businesses are harnessing the benefits of digital marketing and SEO through content marketing to establish a positive reputation for their business and their potential customers.

Small- to medium-sized businesses have realized the power of content when it comes to boosting or increasing brand awareness online. To gain revenue, today’s businesses want to improve their branding online and using content is one way to make it happen.

When creating content for your online profiles, proper use of keywords, tagging and optimization is necessary to be seen by your potential customers.

Offer Big Content and Optimize

Content should not be limited to a 2,000-word article. Videos, images, infographics and social media updates can be a part of big content or long-form. Optimised content should be “searchable” to search engines. The purpose of such content is to provide solutions for your customers and for them to get to know you a little better. Limiting your content to a small category limits your chances of being found online.

Curate Content, Instead of Just Creating

Content as a means of brand personalization is key. Repurposing or reusing content is also a way to showcase a big content that represents your brand. However, it is more important that a piece of content is engaging enough to convert visitors to sales and to retain these customers. Through social media accounts, blogs and mobile websites, it is easier to share and improve your branding through engagement.

The right mix of content marketing that boosts your brand will result in more traffic, engagement, shares and sales. When you want to use content for branding, it must be tailored to improve the image of the business.

A reputation marketing expert company like Local Business Solutions offers these services to organizations, businesses and professionals to help them dominate their industries online.

Wednesday, June 25, 2014

Three Simple Tips for Writing Engaging Content Your Readers Will Love

Are you having trouble increasing the amount of reads your content gets? If your answer is yes, don’t worry too much about it. It takes time to build a large and loyal readership, so there is now better time to start taking the necessary steps to build your readership than now. Here are three tips to help you start:

Make it about your readers

Try to learn more about your readership. What are their interests? What are their concerns about your industry? Afterward, cater your content to what your readers want to see. Don’t forget that the content you write is for the benefit of the people who read it. Writing content that caters to the needs of your readers helps you build a loyal readership. At the same time, people are more likely to share content that they find useful.

Keep it easy on the eyes

Do you remember rolling your eyes when your college professor handed you your readings and seeing page after page of never-ending text? Yeah, that’s exactly how readers feel when they see too much text in one go.

Keep your content easy on the eyes by limiting your paragraphs to about 3-5 lines of text. If you are talking about a highly technical subject, try using infographics to help you explain. Adding pictures and/or videos also help increase the visual appeal of your content.

Get the conversation rolling

End your piece by asking your readers a question(s). This helps you gauge how well your readers understood you. It also allows you to pick their brain, helping you identify the topic of your next piece.

Do you find these tips helpful? How do you go about writing your content? Feel free to share your own tips in the comments section below. Happy writing!

Wednesday, June 18, 2014

Important Online Marketing Services for Boosting Your Online Presence

Today, developing a website for your business is no longer a luxury; it’s a necessity. In fact, your customers expect you to have an online presence. However, simply having a website does not immediately spell success. You also need to rank well on search engines like Google and Bing.

Of course, ranking well on Google is no easy task. In many cases you may need to ask help from experienced online marketers. If you do decide to do that, here are a few online marketing services that you should ask these marketers to do for you:

Search Engine Optimisation

Search engine optimisation (SEO) is a process of optimising your website and content for commonly-used keywords in your industry, and building organic and reputable links that lead back to your website. When done correctly, your site starts to rank higher for keywords related to your industry.

Local Buzz

Online reviews play an important role in drawing-in new customers for your business. Local buzz services optimize your profile(s) on local search sites like Yelp or Google Places, making it it easier for people to find the positive reviews your business has received over the years.

Website Auditing

Website audits are a vital part of any online marketing strategy. Audits allow you to see which marketing techniques are working well for you and which marketing techniques are lagging behind in performance. All of this is used to determine ways to improve your overall strategy. Constant auditing can help you achieve sustained success.

These are some of the most important online marketing services your business could benefit from. However, these three services are not the be all and end all. It would be wise to consult marketing experts to see if you can benefit from other services like pay per click advertising or online reputation management.