Wednesday, June 25, 2014

Three Simple Tips for Writing Engaging Content Your Readers Will Love

Are you having trouble increasing the amount of reads your content gets? If your answer is yes, don’t worry too much about it. It takes time to build a large and loyal readership, so there is now better time to start taking the necessary steps to build your readership than now. Here are three tips to help you start:

Make it about your readers

Try to learn more about your readership. What are their interests? What are their concerns about your industry? Afterward, cater your content to what your readers want to see. Don’t forget that the content you write is for the benefit of the people who read it. Writing content that caters to the needs of your readers helps you build a loyal readership. At the same time, people are more likely to share content that they find useful.

Keep it easy on the eyes

Do you remember rolling your eyes when your college professor handed you your readings and seeing page after page of never-ending text? Yeah, that’s exactly how readers feel when they see too much text in one go.

Keep your content easy on the eyes by limiting your paragraphs to about 3-5 lines of text. If you are talking about a highly technical subject, try using infographics to help you explain. Adding pictures and/or videos also help increase the visual appeal of your content.

Get the conversation rolling

End your piece by asking your readers a question(s). This helps you gauge how well your readers understood you. It also allows you to pick their brain, helping you identify the topic of your next piece.

Do you find these tips helpful? How do you go about writing your content? Feel free to share your own tips in the comments section below. Happy writing!

Wednesday, June 18, 2014

Important Online Marketing Services for Boosting Your Online Presence

Today, developing a website for your business is no longer a luxury; it’s a necessity. In fact, your customers expect you to have an online presence. However, simply having a website does not immediately spell success. You also need to rank well on search engines like Google and Bing.

Of course, ranking well on Google is no easy task. In many cases you may need to ask help from experienced online marketers. If you do decide to do that, here are a few online marketing services that you should ask these marketers to do for you:

Search Engine Optimisation

Search engine optimisation (SEO) is a process of optimising your website and content for commonly-used keywords in your industry, and building organic and reputable links that lead back to your website. When done correctly, your site starts to rank higher for keywords related to your industry.

Local Buzz

Online reviews play an important role in drawing-in new customers for your business. Local buzz services optimize your profile(s) on local search sites like Yelp or Google Places, making it it easier for people to find the positive reviews your business has received over the years.

Website Auditing

Website audits are a vital part of any online marketing strategy. Audits allow you to see which marketing techniques are working well for you and which marketing techniques are lagging behind in performance. All of this is used to determine ways to improve your overall strategy. Constant auditing can help you achieve sustained success.

These are some of the most important online marketing services your business could benefit from. However, these three services are not the be all and end all. It would be wise to consult marketing experts to see if you can benefit from other services like pay per click advertising or online reputation management.